Like most Skunk Works projects
, Skunk Works SEO was born out of a need to push beyond the limits of constraints! Results in the SEO world moved just too slow for us. We needed to know that what we did for our customers was going to work, factually, not just in theory!
We dedicated a considerable piece off of our existing budget toward nothing but research and development. We ran experiments, created case studies, poked and prodded the SEO industry as a whole. And in the process, became better SEOs than we had ever imagined.